[Build Backlinks Online] How to Set Up and Use Twitter Lead Generation Cards in Your Tweets for Free!

Build Backlinks Online has posted a new item, 'How to Set Up and Use Twitter
Lead Generation Cards in Your Tweets for Free!'

Posted by danatanseoThis post was originally in YouMoz, and was promoted to the
main blog because it provides great value and interest to our community. The
author's views are entirely his or her own and may not reflect the views of Moz,
Inc.
Working as an in-house SEO Strategist for a small business forces me to get
"scrappy" every day with tools and techniques. I'm constantly on the lookout for
an opportunity that can help my company market to broader audiences for less
money. In the past I've written on how you canadd video overlays to your YouTube
videos using Google AdWordsand generate traffic back to your site without
spending a dime. (P.S. This is still working, so if you haven't done it, read
this post then get on over to AdWords and get your video overlays rockin').Learn
how to add Lead Generation Cards or LGCs to your Tweets!
What is a LGC? LGC = Lead Generation Card (specifically in Twitter)
A LGC in Twitter is a form that can be attached to your Tweet that allows your
followers to directly send you their contact information with the click of a
single button in Twitter. Here is an example of what a LGC looks like:
Here is a Tweet containing the LGC:

Here is what appears when an end user clicks "View details:"

Notice how the box is pre-populated with
your recipient's email address, enabling them to click the Call to Action
button and beam their contact information to you in a single click. Ooohh,
Aaahhh...Trs Nifty!"But wait!" you say, "I don't have any budget to pay for
Promoted Tweets!"
Great! Neither do I!We have that in common!
The beauty of Twitter LGCs is that
you can add a LGC to a regular non-promoted Tweet and it doesn't cost you a
single solitary penny.It's Freethat's right.I saidthe F-word.
Caveat You can't compose and publish the Tweet from your regular Twitter admin
home page. You have to compose and send the Tweet from inside Twitter Ads.
Here's how you do it:Login to Twitter Click the Setting Icon and select "Twitter
Ads" from the drop down menu [Screenshot below]

3. Click on the "Creatives" Tab in the top Nav Menu in Twitter Adsand Select
"Cards"
4. Click "Create your first Lead Generation Cards" Bonus: You Can have an
unlimited number of cards!Here's what the form looks like:

You'll need to make sure you have the link to your Website's privacy policy
handy. Plus you'll need to have an alternative URL where end-users can visit a
page to find out more about you and/or your offer. Other than that, all the
dimensions you need or right there on the page. Very easy.
5. Once your card is set up, click the "Tweets" tab, just to the left of the
"Cards" tab. [Screenshot below] You can also get there by selecting "Tweets" in
the "Creatives" drop down menu in the Top Nav.

6. Click the blue "Compose Tweet" button located in the upper right corner.
7. Leave the default delivery setting set to Standard. Compose your tweet &
Click the last icon on the right just below your "Tweet" box (when you scroll
over it, it says "Attach a Card to This Tweet")

8. Select the card you would like to attach to your Tweet.
9. Send your Tweet!
That's it. Now you can grab your favorite beverage, sit back in your chair and
just watch the cash roll in. Okay, maybe not, but you did just manage to attach
a lead generation mechanism to your Tweet without spending one red cent!
Now, once you have cards set up in your Twitter Ads account, the steps are even
easier. All you will have to do in that case is log in to Twitter. Click
"Twitter Ads" from your settings menu. Click "Tweets" under the "Creatives" drop
down in the top Nav. Click the blue "Compose Tweet" button. Write your Tweet,
select the card and voila!But wait, there's more!
So, you might be thinking, "Great! But how do I get notified that someone
filled out a Twitter LGC? What do I do with that info?"
Along with getting free LGCs, you also get access to some pretty nice
analyticdata for Tweets sent from your Twitter Ads account. So, here's how you
track and download your leads:Navigate back to the "Card" Tab under
"Creatives." Next to the card corresponding to the leads you want to access,
mouse over the white area right below the card's URL [Screenshot]


Notice how when you are just looking at the page, it appears that there's
nothing there? [See my big blue question mark?]


Hopefully Twitter will address this problem with their UX, but there really is
something there. Scroll over that "seemingly blank" area, and "boom!" there is a
set of four icons select the right-most one :





This will create a .csv export of all of the leads generated by that card,
together with the date they were collected, the user's Twitter ID, Name, Twitter
handle and, most magical of all, their
email address. (Insert harp music and glitter here).






3. Upload these into your favorite email program (we love Mailchimp!) or CRM
and have at it!
For those of you who are visual learners, I've created a step by step video
that walks you through the whole process:




There you have it. You've just successfully set up your Twitter Lead Generation
Card and are ready to start raking in free leads from Twitter! Now I want to
hear what your creative ideas are for implementing this and using it for your
business. How do you think using Twitter Lead Generation cards along with your
Tweets can augment your marketing program? I'd love to see them in the
comments!Sign up for The Moz Top 10, a semimonthly mailer updating you on the
top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz
team. Think of it as your exclusive digest of stuff you don't have time to hunt
down but want to read!

You may view the latest post at
http://feedproxy.google.com/~r/seomoz/~3/x3WHkNohIB0/how-to-set-up-use-twitter-lead-generation-cards-in-your-tweets-for-free

You received this e-mail because you asked to be notified when new updates are
posted.
Best regards,
Build Backlinks Online
peter.clarke@designed-for-success.com