[Build Backlinks Online] The New Science of Web Psychology: Interview with Nathalie Nahai

Build Backlinks Online has posted a new item, 'The New Science of Web
Psychology: Interview with Nathalie Nahai'


Posted by Erica McGillivray

We all want to influence our customers and our clients to follow the path to
conversion. But what if that path fails to draw them in? That's where Nathalie
Nahai, the web psychologist, comes into play. She helps nudge your audience
toward the right path and make your goals in Google Analytics happy, not to
mention your boss or clients.


Nathalie recently authored the new book Webs of Influence: The Psychology of
Online Persuasion. We were so impressed with Nathalie that we invited her to
speak at this year's MozCon, July 8th-10th in Seattle. Get your ticket today
because you don't want to miss this:





How'd you get your start working in inbound marketing as a psychologist?


I have a mixed background in psychology, the arts, and web design, and it
wasnât until I met some of the digi/tech entrepreneurs in East London that
I even considered applying my psychology to online interaction. I became curious
about how weâre influenced online and started looking for books on the
subject. When I realised that there was a huge gap in the market, I decided to
write the book myself. That was the real launching point.


Those of us working with data sometimes have to fight "common wisdom." What web
psychology optimization tip always shocks people?


I think the most obvious one is based around a comfortable assumption
regarding website visitors, to which my response is always, "If you think you
know your target audience, youâre wrong. Whereâs your research?" No
matter how well you think you know your audience, you should always research
them, and never assume that the knowledge you have about them is carved in
stone. People change â so must your strategy.


What's your favorite social media medium to engage in?


Iâd have to say Twitter, or Instagram when Iâm travelling. Though
recently there have been so many genuinely fascinating updates running through
my Facebook feed, including my favourite, I Fucking Love Science, that a lot of
my productivity has been lost to that particular black hole.


You recently wrote a post about why people troll online. How do you recommend
dealing with trolls?


Honestly? I usually write a polite, reasoned response back, and if they retort
with something obnoxious (which thankfully happens fairly rarely), then I ignore
the thread. Thereâs no point fuelling the fire.


" ...given that a great proportion of our communication is non-verbal [8], and
that we rely heavily on facial recognition to connect with and understand one
another, it may be that losing eye-contact online actually cuts out our main
avenue for empathetic communication â without which we become emotionally
disconnected and more predisposed towards hostile behaviour."


Now for some fun stuff, what's inspired you lately?


I went to an incredible gig by Susheela Raman, an extraordinary Tamil-London
musician whose skill and smouldering charisma make for spellbinding,
trance-inducing performances. Iâve loved her music for years, and every
time I go to one of her shows, I end up on a high for days. If you ever get the
chance to see her live, grab all your friends and go. Sheâll blow your
mind.




Susheela Raman performs "Kamakshi."


Okay, since I know you're a Trekkie (I'm one too), what was your favorite
non-spoilery part of Star Trek Into Darkness?


I LOVED the new Star Trek!


My favourite bit was the tribble cameo. It was a cheeky nod to one of my
favourite episodes, "The Trouble With Tribbles," where someone sneaks a tribble
onto the Enterprise and they multiply so fast they clog up the whole ship.


Thank you so much, Nathalie, for sharing a bit about web psychology, some
beautiful music, and a couple types of geekiness with us. :)


If you're interested in seeing more from Nathalie, she'll be at this year's
MozCon, July 8th-10th, talking about "How Gender and Cultural Differences in Web
Psychology Affect the Customer Experience." You can also follow her on Twitter
@TheWebPsych and read her book, Webs of Influence: The Psychology of Online
Persuasion.




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