[Build Backlinks Online] The 100 Best Free SEO Tools & Resources for Every Challenge

Build Backlinks Online has posted a new item, 'The 100 Best Free SEO Tools &
Resources for Every Challenge'


Posted by Cyrus-Shepard

At Moz, we love using premium SEO Tools (especially our own). Paid tools are
essential when you need advanced features, increased limits, historical
features, or online support.


For other tasks, a free tool does the trick.


Below you'll find an interactive list of 100 best completely free tools, tools
with both free and paid options, and free trials. Simply select the area you're
working in, and view all the tools listed in that category.




Select All/NoneA/B TestingAnalyticsAPIsCompetitive
IntelContentCRODiagnosticEmailInfographicsKeyword ResearchLink BuildingLink
ResearchLocalProductivityRank TrackingRobots.txtSERP
TrackingSitemapsSocialSpeedStructured DataTechnical SEOToolbarTools SuiteVideo






Free Tools


Anchor Text Over Optimization Tool

http://www.removeem.com/ratios.php


Link Research, Technical SEO


Worried about Google's Penguin algorithm hitting you for over-optimized
anchor text? Simply type in your URL for a full report of which links might
raise flags.



Bing Webmaster Tools

http://www.bing.com/toolbox/webmaster


Tools Suite, Diagnostic


Similar in function to Google Webmaster Tools, Bing offers a suite of
interesting research tools and resources for webmasters.



Bitly

https://bitly.com/


Social, Analytics


Most people use Bitly for URL shortening, but the real power of this
platform comes from its analytics.



Boomerang

http://www.boomeranggmail.com/


Email, Productivity


Boomerang lets you follow up on emails, even when you forget. Great for link
building or any time you send a lot of emails.



Buffer

https://bufferapp.com/


Social


Optimize your online social media sharing. Buffer allows you to share with
your audience at the optimal times for greater visibility.



BuiltWith

http://builtwith.com/


Competitive Intelligence


Use BuiltWith to discover what technology nearly any website was, well,
built with. Great for competitive intelligence as well.



Buzzstream Tools Suite

http://tools.buzzstream.com/link-building


Link Building, Tools Suite, Email


Most people know Buzzstream as an outreach platform, but they also offer a
number of free link-building tools. This company gets it.



Caption Tube

http://captiontube.appspot.com/


Video


Free and easy resource used to create captions for YouTube. Helps with
usability and offers viewers a readable transcript.



CircleCount

http://www.circlecount.com/


Social, Analytics


Google+ analytics ramped up. Free resource to track your followers and
analyze your shares. See how many followers you've gained over time.



Content Strategy Generator Tool

http://seogadget.com/content-strategy-generator-tool-v2-update/


Content


This tool from SEOgadget helps you plan your content strategy intelligently,
using keyword research and estimating your audience size.



Convert Word Documents to Clean HTML

http://word2cleanhtml.com/


Content, Productivity


Despite the rise of Google Docs, Word still dominates much of the world.
Copying and pasting has always been a hurdle, but this tool makes it easy.



Copyscape

http://www.copyscape.com/


Content


Copyscape serves both as a plagiarism checker and a duplicate-content
checker. Great to use if your content has been distributed across the web.



Domain Hunter Plus

http://domainhunterplus.com/


Link Building


This magic extension for Chrome not only helps you find important broken
links, but also tells you if the links point to an available domain.



Easel.ly

http://www.easel.ly/


Infographics


Free tools for creating and sharing inforgraphics. The templates allow
anyone to create a professional-looking graphic.



Email Format

http://email-format.com/


Email, Productivity


Email Format helps you find the proper structure for thousands of companies
and organizations across the web.



FindPeopleonPlus

http://www.findpeopleonplus.com/


Social


The ultimate Google+ directory that's great for research, outreach, and link
building. Sort by keywords, profession, country, and more.



Frobee Robots.txt Checker

http://www.frobee.com/robots-txt-check


Robots.txt, Technical SEO


Many robots.txt files contain hidden errors not easily visible to humans.
Run your file through this tool and you never know what you'll discover.



GetListed

https://getlisted.org/


Local, Moz


This awesome local SEO tool scores your local SEO visibility and gives you
actionable next steps to raise your score.



Google Keyword Planner

http://adwords.google.com/keywordplanner


Keyword Research


The tool to replace Google's popular keyword tool has been derided by some,
but still offers data not available anywhere else.



Google Analytics

http://www.google.com/analytics/


Analytics


The most popular of all the analytics tools available, Google Analytics
continually innovates and sets the standard.



Google Analytics API

https://support.google.com/analytics/answer/1008004?hl=en&ref_topic=1008008


API, Analytics


The Google Analytics API is great for building custom reports and tools, and
also for pulling data straight into Excel or Google Docs.



Google Map Maker

http://www.google.com/mapmaker


Local


Among other things, Google Map Maker allows you to contribute to public map
information, which may be shared and incorporated into Google Maps.



Google PageSpeed Insights

https://developers.google.com/speed/pagespeed/insights


Speed


Tools, data, and insights to improve your page speed. Page speed is
correlated with better rankings and user engagement, so this matters.



Google Public Data

http://www.google.com/publicdata/directory


Content


Drawing on vast public databases, Google public data offers a great starting
point for content research, infographics, and more.



Google SERP Snippet Optimization Tool

http://www.seomofo.com/snippet-optimizer.html


Technical SEO, CRO


That SEO Mofo! Use this tool to see how your snippet may appear in Google's
search results. Add structured data, review stars, and more.



Google Structured Data Testing Tool

http://www.google.com/webmasters/tools/richsnippets


Structured Data, Technical SEO


If you use Schema.org microformats or any other type of structured data,
this tool will verify your markup.



Google Trends

http://www.google.com/trends/


Keyword Research


See what's trending in Google search results and view keyword search
popularity over time. A must for trends.



Google Webmaster

http://www.google.com/webmasters/


Tools Suite, Diagnostic


The interface recently received an overhaul, and Google Webmaster remains a
must-have resource of diagnostic and health tools for site owners.



IFTTT

https://ifttt.com/


Productivity


IFTTT stands for IF This, Then That. The tool allows you to create automatic
triggers between various apps, like Gmail and Twitter.



Infogr.am

http://infogr.am/


Infographics


A great free Infographics resource that allows you to easily create graphics
and data visualizations.



Internet Marketing Ninjas SEO Tools

http://www.internetmarketingninjas.com/tools/


Tools Suite


The Ninjas are some of the best SEOs and online marketers out there, and
they've put some of their best tools online for free.



Linkstant

http://www.linkstant.com/


Link Building


This nifty analytics tool alerts you anytime someone links to your website.
Great for outreach and intelligence gathering.



Linksy.me Email Guesser

http://linksy.me/find-email


Email, Link Building


Need to send an email, but you don't have the recipient's address? Type in
what you know and this nifty tool will help you figure it out.



MailTester.com

http://mailtester.com/


Email


Need to send an email to an untested address, but you don't want to spam
them? Check it first with this mail tester to verify.



MozCast

http://mozcast.com/


SERP Tracking, Moz


Want to know if Google is testing its algorithm this week? MozCast gives you
a daily weather report to track changes in the SERPs.



MyBlogGuest

http://myblogguest.com/


Link Building, Content


Guest blogging is still alive and thriving. MyBlogGuest helps you find the
good opportunities out there.



Panguin Tool

http://www.barracuda-digital.co.uk/panguin-tool/


Analytics


This awesome tool connects with your Google Analytics account to help you
see if and when you've been hit by Google Algorithm updates.



Pingdom

http://tools.pingdom.com/fpt/


Speed


Pingdom offers an entire suite of speed tools to help analyze page load, DNS
issues, and connectivity.



Piwik

http://piwik.org/


Analytics


Piwik is a lightweight web analytics solution, and a great alternative to
Google Analytics.



Rank Checker for Firefox

http://tools.seobook.com/firefox/rank-checker/


Rank Tracking


This light and easy desktop tool checks rankings with the click of a button.
Quick, easy and free.



Rapportive

http://rapportive.com/


Email, Link Building, Productivity


Rapportive works with your Gmail inbox to give you near-instant rich contact
information for almost everyone you want to reach. A must-have for marketers.



Remove Duplicate Items

http://ontolo.com/tools-remove-duplicates


Productivity


Ontolo offers a suite of link building software and a few helpful
productivity tools for link builders. The remove duplicates tool solves a common
problem.



Robots.txt Checker

http://tool.motoricerca.info/robots-checker.phtml


Robots.txt, Technical SEO


Use robots best practices and discover hidden errors in your robots.txt
files that may cause search engine crawling problems.



Schema Creator

http://schema-creator.org/


Structured Data, Technical SEO


Everyone loves using Schema.org, but the microformats are difficult to write
by hand. This generator from the folks at Raven simplifies the task.



Scraper for Chrome

https://chrome.google.com/webstore/detail/scraper/


Productivity


If you've never scraped a webpage, you're missing out. Scraper for Chrome
puts the power of simple web scraping in your hands without the need for code.



Seer Toolbox

http://www.seerinteractive.com/seo-toolbox/


Tools Suite, Analytics, Link Research


SEER opened up its internal toolbox for everyone in the world to use. These
are the same tools used in-house at SEER, and they rock.



SEO Toolbar

http://tools.seobook.com/seo-toolbar/


Tools Suite, Toolbar, Technical SEO


On of the most popular tools available, The SEO Toolbar puts a ton of
information at your fingertips including backlinks and competitive research.



SEO Tools for Excel

http://nielsbosma.se/projects/seotools/


Tools Suite, Analytics, Social


You don't need to be an Excel ninja to use Niels Bosma's SEO Tools for
Excel. This plugin does so many things many SEOs won't work without it.



SEOgadget Links API

http://seogadget.com/api/


API, Link Research


The SEOgadget Links API lets you easily gather not only backlink data but
contact information as well. A huge time saver.



SEOgadget Tools

http://seogadget.com/tools/


Tools Suite


This suite of tools from the Gadget lab includes several Excel plugins, a
content strategy generator, and more.



SEOQuake

http://www.seoquake.com/


Toolbar, Tools Suite, Technical SEO


More raw data than any other SEO toolbar out there.



SharedCount

http://www.sharedcount.com/


Social, Analytics


Want to know how any piece of content was shared socially across the major
services? This is the tool to use.



SharedCount API

http://www.sharedcount.com/documentation.php


API, Social


Harnessing the combined statistics of Google+, Twitter, Facebook, and more,
the SharedCount API puts a ton of social data at your fingertips.



Similar Page Checker

http://www.webconfs.com/similar-page-checker.php


Content, Technical SEO


Use this tool to check for duplicate content issues. The Similar Page
Checker will give you a score of how closely the HTML of two pages resemble each
other.



Sitemap Generators

http://code.google.com/p/sitemap-generators/wiki/SitemapGenerators


Sitemaps


Google offers a slew of free, top-notch sitemap generators. Most of these
live on your server and generate new sitemaps automatically.



Social Authority API

https://followerwonk.com/social-authority


API, Social


How much reach and social authority do your followers have? How about the
people you're trying to connect with? The free Social Authority API will tell
you.



Social Crawlytics

https://socialcrawlytics.com/


Social, Analytics


Social Crawlytics allows you to conduct competitive research by showing you
your competitors' most-shared content. Lots of other features as well.



Social Mention

http://www.socialmention.com/


Social


Social mention offers real-time social media search and analysis. Enter a
search term and see who's sharing what, right now.



Text Cleaner

http://www.textcleanr.com/


Content


Some of the best tools solve the simplest problems. Text cleaner cleans up
all kinds of text formatting when copying and pasting between aplications.



Ubersuggest

http://ubersuggest.org/


Keyword Research


Every SEO loves Ubersuggest for its ease of use and wealth of keyword
research ideas. Utilizing the power of Google Suggest, it returns hundreds of
potential results.



URI Valet

http://urivalet.com/


Technical SEO


A great tool for digging into server headers, canonical information,
analyzing redirect problems and more.



Virante SEO Tools

http://www.virante.org/seo-tools


Tools Suite


Virant offers a number of high quality SEO tools to the public. These are
often the same tools developed for the Virant team, opened up for public use.



Wayback Machine

http://archive.org/web/web.php


Competitive Intelligence


Want to see the history of your website or your competitor's site? The
Wayback Machine allows you to step back in time and track important changes.



WebPagetest

http://www.webpagetest.org/


Speed


Quick and easy website speed tool. Offers suggestions for improving
performance.



Wordle

http://www.wordle.net/


Content


Create beautiful word clouds. Great for visualizations, graphics, and
research.



Wordstream Free Keyword Tools

http://www.wordstream.com/free-keyword-tools


Keyword Research, Tools Suite


In addition to its paid offerings, Wordstream offers a suite of free keyword
tools offering access to thousands of keyword suggestions.



Xenu's Link Sleuth

http://home.snafu.de/tilman/xenulink.html


Diagnostic, Technical SEO


Winner of the ugliest-SEO-tool-on-the-planet award, Xenu is also one of the
most useful. Crawl entire sites, find broken links, create sitemaps, and more.



XML-Sitemaps.com

http://www.xml-sitemaps.com/


Sitemaps


XML-Sitemaps offers probably the easiest sitemap creation solution anywhere.
Great for smaller sites when you need a sitemap in minutes.



Yahoo Pipes

http://pipes.yahoo.com/pipes/


Content, Productivity


A great mashup tool that combines different feeds into content and other
magical creations. Used for link building and whatever you can dream of.



Yoast WordPress SEO Plugin

http://yoast.com/wordpress/seo/


Technical SEO


If you could only choose one WordPress plugin for you site, the first would
be from Yoast, and so would the second. This one sets the standard.



YouTube Analytics

https://www.youtube.com/analytics


Video, Analytics


Offers video-specific analytics for YouTube videos. A must-have for YouTube
video publishers.


Free and Paid


Ahrefs

https://ahrefs.com/


Link Research, Link Building


One of the more popular link research tools, Ahrefs offers a large index and
nice anchor text distribution charts. Mostly a paid tool, but they offer some
free data.



Banana Tag

http://bananatag.com/


Email


Banana Tag allows you to track your emails after you send them. For example,
check your email open rates from Gmail.



CloudFlare

https://www.cloudflare.com/


Speed


How do they make CloudFlare free? It works both as a CDN and a security
service to provide your website with speed and safety.



Followerwonk

https://followerwonk.com/


Social, Analytics, Moz


Perhaps the coolest thing about Followerwonk is the ability to track your
followers. Smart SEOs also use it for outreach and research.



Keyword Eye

http://www.keywordeye.com/


Keyword Research


Keyword eye adds a twist to keyword research by adding rich visualizations
â essential when you want to move beyond keywords to valuable concepts.



KnowEm

http://knowem.com/


Social


KnowEm allows you to check 100's of social profiles at once to check
availability. Looking for the perfect brand name? Check KnowEm first.



Majestic SEO

http://www.majesticseo.com/


Link Research, Competitive Intelligence, Link Building


You've probably seen Majestic SEO link charts all over the Internet. Great
crawling technology combined with several free options make for great link
research.



Majestic SEO API

http://blog.majesticseo.com/general/majestic-seo-api-now-explained/


API, Link Research


Majestic makes much of its backlink data available for free via its API.



MozBar

http://moz.com/tools/seo-toolbar


Tools Suite, Toolbar, Moz


The standard SEO toolbar for legions of marketers, the MozBar allows you to
perform over 50 key tasks right from your browser. Highly recommended.



Mozscape API

http://moz.com/products/api


API, Link Research, Moz


Companies everywhere incorporate the Mozscape API into their own products,
but it's also available to individuals, and much of the data is free.



nTopic

http://www.ntopic.org/


Content


nTopic is one of the few proven methods for giving your content a relevancy
score and offering keyword suggestions to improve it.



Open Site Explorer

http://www.opensiteexplorer.org/


Link Research, Moz, Competitive Intelligence, Link Building


When Google and Yahoo started removing backlink data from the public, Moz
built Open Site Explorer to fill a huge need. See backlinks, anchor text,
popularity metrics and more.



Piktochart

http://piktochart.com/


Infographics


A cute and easy infographic generator. No experience required.



RowFeeder

https://rowfeeder.com/


Social, Analytics


RowFeeder allows you to track social usernames, hashtags and keywords and
load that information into Excel for easy social media monitoring.



Screaming Frog

http://www.screamingfrog.co.uk/


Diagnostic, Technical SEO


A powerful website crawling tool with a ton of features and customizations.
A must-have for most serious SEOs.



Searchmetrics Visibility Charts

http://suite.searchmetrics.com/en/research


SERP Tracking, Competitive Intelligence


Track the search visibility of any website, in addition to tracking winners
and losers in Google's search results.



SEMrush

http://www.semrush.com/


Tools Suite, Keyword Research, Competitive Intelligence


The paid and organic keyword data offered by SEMrush is often scary good and
comprehensive. Also great for researching competitors' ads.



SERPmetrics

http://serpmetrics.com/flux/


SERP Tracking, Competitive Intelligence


SERPmetrics flux charts track the flux for US search results across Yahoo,
Bing and Google over a 30-day period. A paid API is also available.



SimilarWeb

http://www.similarweb.com/


Competitive Intelligence


Impressive competitive intelligence across a number of online industries.
Competitor website stats are hard to come by, but Similar Web does a good job.



StatCounter

http://statcounter.com/


Analytics


Free, quick, and lightweight analytics solution. Often used by those who
want to avoid using Google Analytics for privacy reasons.



Trello

https://trello.com/


Productivity


Project management and tracking made simple. Used and endorsed by Moz.



Whitespark Local Citation Finder

https://www.whitespark.ca/local-citation-finder/


Local


Finding local citations is key to local SEO. Whitespark offers a number of
free and paid solutions to find the local citations to rise above the
competition.



Whois Lookup

http://whois.domaintools.com/


Competitive Intelligence


Find registration, contact, and administrative information for any domain.



Wistia

http://wistia.com/


Video


The king of online video, Wistia offers SEO-friendly solutions for video
hosting. Both free and low-cost options available.


Free Trials


Moz Analytics

http://moz.com/products


Tools Suite, Diagnostic, Moz, Rank Tracking, Social


The flagship of the Moz software suite, Moz Analytics offers a dashboard of
all your important marketing data in one place with actionable analytics for
better marketing.



Optimizely

https://www.optimizely.com/


A/B Testing, CRO


Easy A/B testing and analytics to help you move toward success in your CRO
efforts.



Raven

http://raventools.com/


Tools Suite, Diagnostic, Content, Social


Raven offers a classic suite of SEO, content, and research tools popular
with many marketers.



Visual Website Optimizer

https://visualwebsiteoptimizer.com/


A/B Testing, CRO


Visual Website Optimizer allows you to run A/B tests with a simple online
editor that lets you test content without knowing code.



Wordtracker

http://www.wordtracker.com/


Keyword Research


A powerful keyword research suite used by many top marketers, Wordtracker
offers a generous free trial option.




What's your favorite free tool?

Narrowing a list down to the 100 best SEO tools and resources is not an easy
challenge. Although I visited hundreds of webpages to compile this list, these
four resources offered particular value:


Annie Cushing's Must-Have Tools for Marketers
The Tools page at Inbound.org

Dr. Pete's APIs for Data-Driven Marketers

Free SEO Tools - A Curated List


The format for this ultimate interactive post was inspired by Jon Cooper's
complete list of link building strategies. You should check it out â it's
a great post.


Despite researching hundreds of tools, a few great ones didn't make the list.
What's your favorite free SEO tool? Let us know in the comments below.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten
hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think
of it as your exclusive digest of stuff you don't have time to hunt down but
want to read!






You may view the latest post at
http://feedproxy.google.com/~r/seomoz/~3/O2JZ3jFIQ5g/100-free-seo-tools

You received this e-mail because you asked to be notified when new updates are
posted.
Best regards,
Build Backlinks Online
peter.clarke@designed-for-success.com