[Build Backlinks Online] Say Hello to Fresh Alerts: New Mentions and Link Notifications in Your Inbox

Build Backlinks Online has posted a new item, 'Say Hello to Fresh Alerts: New
Mentions and Link Notifications in Your Inbox'

Posted by Cyrus-Shepard
Imagine a product similar to Google Alerts, only much better. It's built
specifically for marketers and SEOs. This product not only finds mentions of
your keywords and brand, but also reports new links to any website or URL you
choose. It comes equipped with advanced search operators to discover new
opportunities, and its exportable metrics are sortable by both date and Feed
Authority.


To top it all off, it now alerts you via email whenever it finds something
new.

Announcing Fresh Alerts from Fresh Web Explorer

For the past few months we've enjoyed using Fresh Web Explorer, which has
quickly become my favorite new marketing tool. Since then, our engineers and
developers have been working to add email alerts to the mix to vastly improve
its value.




Starting today, when you use Fresh Web Explorer, you can now set up alerts for
up to 10 queries of your choice. The emails are sent daily whenever anything new
is discovered. Because Fresh Web Explorer refreshes its index every 8 hours,
this means you can be notified of new links and mentions literally within hours
after they appear on the web.


When you run a query in Fresh Web Explorer, you have the opportunity to create
an alert based on that search.




One key feature is the ability to set your timezone. This helps tailor the
reporting specific to your area of the world, so the alerts are more relevant to
you.

Fresh Alerts for SEO and inbound marketing

I've had the opportunity to beta-test Fresh Alerts for two months, and I can
say without hesitation that it's literally changed the way I do SEO and inbound
marketing. We also tested the product with 1,000 Moz beta users, and the
feedback has showcased the variety of ways folks are using Fresh Alerts.

1. Link building

While we built Fresh Alerts as a mentions tool, it does a remarkably good job
at helping to build links through the process of link reclamation. By using the
built-in search operators, you can set your alerts to find non-linking mentions
of your brand or keywords on the web.


For example, if I want to search for folks who mention MozRank (a Moz branded
term) but don't include a link to Moz, I'd set up my Fresh Alert like this:


mozrank ârd:moz.com (mentions of Mozrank that don't link to the root
domain moz.com)




With this alert set, every day I would get a new Fresh Alert in my inbox with
a list of mentions. Looking at the number of non-linking mentions above, I'd
better get link building!

2. Reputation management

Using Fresh Alerts, you can easily be notified whenever anyone mentions you
name or brand on the web. Hopefully the information is positive which gives you
the opportunity to open a relationship or simply stay on top of the information.
If negative, you can reach out and try to mitigate the damage.


Here's a Fresh Alert email set up for mentions of Rand Fishkin. (In this case,
only included mentions that don't link to moz.com are included.)




You could also use reputation-based alerts to send daily emails to your
clients and monitor the conversation about your brand across the web.


3. Competitive intelligence

You can easily set up Fresh Alerts to notify you when your competition is in
the news. Better yet, use the search operators to notify you when specific media
outlets mention your competition.


In the example below, FEW shows us whenever "Amazon" is mentioned specifically
on TechCrunch.




You can also monitor when and where your competitors earn new links. For
example, if you wanted to set up a link alert for yourcompetition.com, simply
use the Root Domain search operator, like so:


rd:yourcompetition.com (alerts for all new links to the root domain)


By understanding how your competitors earn links and mentions, you may
discover new opportunities that are easy to replicate.

4. Reporting and content performance

This is a tip I don't hear people talk about, so I thought I'd share it.
Whenever we publish a big piece of content here at Moz, I set up a Fresh Alert
to notify me whenever someone mentions it.


For example, we recently published the 2013 Search Engine Ranking Factors.
Because this was an important piece of content for us, I set up 2 different
Fresh Alerts:

One Fresh Alert notified me whenever people mentioned "Search Engine Ranking
Factors" but didn't link to Moz


Another alert to tell me when people linked to the report itself



In the first example, I can reach out to those people who mentioned us without
linking to see if I can start a relationship and possibly earn a link.


In the second example, as seen in the graph below, I can monitor our
link-building efforts.



5. Discover publishing and guest-post opportunities

Fresh Alerts has to be one of the easiest ways to find distribution,
publishing and guest-post opportunities for your content. Yes, high-quality
guest posting, when combined with quality content and smart placement, remains a
powerful tactic when integrated with other marketing opportunities.


For example, let's say your subject is "dragons" and you want to find blogs
that have posted guest posts in the past few days. You can simply create an
alert for "dragons" AND "guest post".




This alert will notify you whenever a new post is published mentioning both
"guest post" and "dragons".


This technique isn't limited to guest posting, either. Getting creative, you
could find other publishing opportunities for your specific niche.


The details

Starting now, we've made Fresh Alerts available to subscribers of Moz
Analytics. If you're not a PRO member, you can sign up for a 30-day trial to
give them a spin if you'd like, which also includes access to our new Moz
Analytics and full suite of inbound marketing tools.


Here's what you need to know about Fresh Alerts:

Activate up to 10 Alerts per Moz Analytics account
When Fresh Web Explorer finds new mentions or links, you receive an email
within 24 hours
Alerts are sorted by Feed Authority, our new metric created specifically for
FWE
All advanced operators used by Fresh Web Explorer are available with Fresh
Alerts





Have you tried Fresh Web Explorer already? If so, let us know your best ideas
for Fresh Alerts in the comments below.
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