Build Backlinks Online has posted a new item, 'The Best of 2013: The Top Posts
and People on the Moz Blog'
Posted by Trevor-Klein
Continuing what has become an annual tradition at Moz, on the last day of 2013
we're excited to bring you a roundup of the very best of this year's posts on
the Moz Blog and YouMoz.
After asking Roger to work overtime to crunch these numbers, we've whittled
the posts down to the cream of the crop, and have organized them in several
different ways:
The top Moz Blog posts by unique pageviews
The top YouMoz Blog posts by unique pageviews
The top Moz Blog posts by number of thumbs up
The top Moz Blog posts by number of comments
The top Moz Blog posts by number of linking root domains
The top comments from our community by number of thumbs up
The most active community members by number of comments posted
This year's data was more difficult to collect, as we migrated to our new
domain in May. My eternal gratitude goes to Cyrus Shepard for helping make sure
the right numbers were pulled.
Top posts by unique pageviews
One of the quintessential metrics for a piece of content is its number of
unique pageviews. Reflecting our audience's thirst for advanced SEO, content
marketing, and data analysis, these posts were winners from the very beginning.
1. 10 Tools for Creating Infographics and VisualizationsFebruary 6 - Posted by
Miranda Rensch
Communicating visually is one of the most effective ways to explain complex
concepts and relationships, both internally with your teammates and externally
with your clients. Our very own Product Manager, Miranda Rensch, offers a list
of tools you can use to create beautiful visualizations and let your visual
communication skills shine!
2. A Visual Guide to Keyword Targeting and On-Page OptimizationAugust 6 -
Posted by randfish
As the "O" in SEO has broadened in scope, the most effective elements of
on-page optimization have changed. While there is arguably no "perfectly
optimized page," this update to a 2009 post provides a comprehensive guide to
steer you in the right direction.
3. The Web Developer's SEO Cheat Sheet 2.0August 29 - Posted by DannyDover
It is my honor and privilege today to introduce the brand new version of The
Web Developer's SEO Cheat Sheet. This free and downloadable cheat sheet covers
all of the important SEO code and best practices that are needed by online
marketers and developers.
4. How to Rank: 25 Step SEO Master BlueprintMay 14 - Posted by Cyrus-Shepard
If youâre like most SEOs, you spend hours each week reading the latest
SEO tactics and search engine tidbits. We spend hours learning, but does 90% of
it change what we actually do - that is, the basic work of ranking a web page
for search? To lend a hand, let me introduce the 25 Step SEO Master Blueprint.
5. Amazing Correlation Between Google +1s and Higher Search RankingsAugust 20 -
Posted by Cyrus-Shepard
This year's Search Ranking Factors Study showed a very strong correlation
between Google +1s and higher rankings, and there's a compelling reason why.
Google+ was built for SEO, and is far better optimized for search than other
platforms.
6. Holy Grail of eCommerce Conversion Optimization - 91 Point Checklist and
InfographicJanuary 24 - Posted by CueBlocks.com
Invest in building filthy rich user experience, consistently and throughout
your store. That is what stores with deeper pockets (like ASOS, Zappos, and
JCPenney) do to achieve better conversion rate than your store. This article
will take you away from usual Search Engine Optimization stuff to where the real
money lies - Conversion Rate Optimization. What you do with the visitors you
bring to your website?
7. 2013 Search Engine Ranking FactorsJuly 9 - Posted by Matt Peters
The results are in! Come check out Moz's 2013 Ranking Factors as Matt Peters
presents a preview of the results from the survey and correlation study.
8. Goodbye SEOmoz. Hello Moz!May 29 - Posted by randfish
For the last two years, the 130+ Mozzers across product, engineering,
marketing, and operations have been working to transform this company to the
next stage of our evolution. Today, that incredibly demanding, intense, but
ultimately rewarding process has reached its first goal. I'm excited to announce
that as of today, SEOmoz is formally transitioning our brand, our products, our
company name, and all of our efforts to Moz.
9. The 100 Best Free SEO Tools & Resources for Every Challenge -
InteractiveJuly 31 - Posted by Cyrus-Shepard
At Moz, we love using premium SEO Tools. Paid tools are essential when you
need advanced features, increased limits, historical features, or professional
support. For other tasks, a free tool does the trick. Here you'll find a
collection of the 100 best completely free tools, tools with both free and paid
options, and free trials.
10. When Keyword (not provided) is 100 Percent of Organic Referrals, What
Should Marketers Do? - Whiteboard FridaySeptember 24 - Posted by randfish
The rate at which Google is lumping keywords into "(not provided)" has
skyrocketed in the last month, leading to a huge drop in referral data and
speculation that 100% of keywords will soon be masked. In this special
Whiteboard Tuesday, Rand covers what marketers can do to make up for this
drastic change.
Top YouMoz posts by unique pageviews
We saw some real gems come through the YouMoz queue this year. Most of these
posts were promoted to the Moz Blog shortly after they were published, as their
resonance with the Moz community was readily apparent.
1. Holy Grail of eCommerce Conversion Optimization - 91 Point Checklist and
InfographicJanuary 24 - Posted by CueBlocks.com
Invest in building filthy rich user experience, consistently and throughout
your store. That is what stores with deeper pockets (like ASOS, Zappos, and
JCPenney) do to achieve better conversion rate than your store. This article
will take you away from usual Search Engine Optimization stuff to where the real
money lies - Conversion Rate Optimization. What you do with the visitors you
bring to your website?
2. 96 Quick SEO Wins - What Can You Do With an Hour?January 31 - Posted by
kevingibbons
If you want to win at SEO in 2013, you must commit to a solid long-term
strategy. However, that's not to say you can't build small wins into your
long-term strategy to strengthen it along the way. Here are 96 quick wins you
can implement in an hour or less to see tremendous results.
3. The Ultimate Guide to Advanced Guest BloggingJanuary 21 - Posted by
Pratik.Dholakiya
With "content marketing" being the indisputable SEO buzzword of 2012, we can
expect 2013 to see an onslaught of marketers trying to build links with guest
posts. The growth in this market will cause some sites to lower their guest
posting standards, others to raise them, and still more to stop accepting them
altogether. We're going to help you combat this by sharing how we got posts up
on ProBlogger and Search Engine Journal, and by introducing you to our strategy
for success with our clients.
4. 33 Link Building Questions AnsweredApril 4 - Posted by Rhea Drysdale
When it comes to link building idea generation, the sky's the limit! In
today's post, Rhea Drysdale offers her tips for best practices and a
philosophical approach to link building that will help bring your ideas to life.
5. Post-Penguin Anchor Text Case StudyJanuary 15 - Posted by Court Tuttle
It's no secret that Google's Panda and Penguin updates caused a lot of panic.
Although I'm pretty turned off to information about these updates, I've been
really interested in the anchor text issues surrounding the Penguin update. If
sites that have over-optimized anchors lost traffic due to the update, it seems
to make sense that sites can move up with relatively few (or without any)
anchored links. I wanted to test that idea and decided that it was time for a
good, old fashioned case study.
6. 5 Lessons Learned from 100,000 Usability StudiesAugust 28 - Posted by Phil
Sharp
As helpful as analytics can be, they simply can't give as complete a picture
as usability studies. This post walks through five of the most important lessons
we've learned after performing hundreds of thousands of those studies.
7. How to Build Links to Your Blog - A Case StudyJune 4 - Posted by
MatthewBarby
After a month or so of development, my site was finally ready and I wanted to
start thinking about how to get some traffic going on the website. Whilst paid
advertising and social media were a huge part of the strategy, I knew that
appearing in the search engines for a wide selection of long-tail phrases was
going to be instrumental to the blog's success. This is when I began developing
my link building strategy and, after trialing out some very successful
approaches, I've decided to now share my link building tactics with you all.
8. How to Build a Great Online Fashion Brand - 34 Things that Really Amazing
Fashion Retailers DoMay 30 - Posted by ILoveFashionRetail.com
Despite the title, we believe this article can also benefit and inspire
retailers in industries outside fashion and help them find their way to success
in online retail business in this new social commerce environment. The Online
Fashion Retail Industry, particularly at the luxury end, seems to be doing well.
Over the past few years, lot of money has been invested into fashion retail
businesses. Valuations of these companies might seem inflated, but these
companies are growing fast with the help of clear revenue stream and a value
proposition thatâs beyond price advantage. But while some companies in
Fashion technology are successfully raising more money and growing, there is
another segment thatâs struggling to survive. These businesses are
stalling because of their ability to adopt to the shift in the media consumption
behavior of the consumer.
9. How To Blog Successfully About AnythingJanuary 9 - Posted by TannerC
In order to create a successful blog, you must be passionately curious about
the topic you're covering. Learn how to turn even the most uninteresting blog
post topics into goldmines with these tips for successful bloggers.
10. Semantic Web and Link Building without Links > The Future for
SEO?January 10 - Posted by simonpenson
Randâs recent WBF about co-occurrence was a real wake up call for those
still transfixed with link building practices of old. While anchor text based
links may still have some effect, there is little arguing the fact that the
factorâs importance is dwindling. In its place are things like social
signals, link age, and, most importantly, a growing reliance on relevancy and
how that is deciphered.
Top Moz Blog posts by number of thumbs up
While something of a controversial metric, there's nothing more satisfying for
an author (or, I admit, for a publisher!) than seeing a bunch of thumbs up.
These posts went far beyond satisfying, though, garnering jaw-dropping numbers
of thumbs up.
1. How to Rank: 25 Step SEO Master BlueprintMay 14 - Posted by Cyrus-Shepard
If youâre like most SEOs, you spend hours each week reading the latest
SEO tactics and search engine tidbits. We spend hours learning, but does 90% of
it change what we actually do - that is, the basic work of ranking a web page
for search? To lend a hand, let me introduce the 25 Step SEO Master Blueprint.
2. Goodbye SEOmoz. Hello Moz!May 29 - Posted by randfish
For the last two years, the 130+ Mozzers across product, engineering,
marketing, and operations have been working to transform this company to the
next stage of our evolution. Today, that incredibly demanding, intense, but
ultimately rewarding process has reached its first goal. I'm excited to announce
that as of today, SEOmoz is formally transitioning our brand, our products, our
company name, and all of our efforts to Moz.
3. The Web Developer's SEO Cheat Sheet 2.0August 29 - Posted by DannyDover
It is my honor and privilege today to introduce the brand new version of The
Web Developer's SEO Cheat Sheet. This free and downloadable cheat sheet covers
all of the important SEO code and best practices that are needed by online
marketers and developers.
4. A Visual Guide to Keyword Targeting and On-Page OptimizationAugust 6 -
Posted by randfish
As the "O" in SEO has broadened in scope, the most effective elements of
on-page optimization have changed. While there is arguably no "perfectly
optimized page," this update to a 2009 post provides a comprehensive guide to
steer you in the right direction.
5. Amazing Correlation Between Google +1s and Higher Search RankingsAugust 20
- Posted by Cyrus-Shepard
This year's Search Ranking Factors Study showed a very strong correlation
between Google +1s and higher rankings, and there's a compelling reason why.
Google+ was built for SEO, and is far better optimized for search than other
platforms.
6. 2013 Search Engine Ranking FactorsJuly 9 - Posted by Matt Peters
The results are in! Come check out Moz's 2013 Ranking Factors as Matt Peters
presents a preview of the results from the survey and correlation study.
7. The 100 Best Free SEO Tools & Resources for Every Challenge -
InteractiveJuly 31 - Posted by Cyrus-Shepard
At Moz, we love using premium SEO Tools. Paid tools are essential when you
need advanced features, increased limits, historical features, or professional
support. For other tasks, a free tool does the trick. Here you'll find a
collection of the 100 best completely free tools, tools with both free and paid
options, and free trials.
8. From Zero to a Million: 20 Lessons for Starting an Internet Marketing
AgencySeptember 19 - Posted by NiftyMarketing
This post is a combination of stories and thoughts about what I have gone
through building Nifty Marketing. My hope is that a few of you who are out there
hustling will benefit from doing some of the things that I did, and most of the
things that I didn't.
9. Post-Penguin Anchor Text Case StudyJanuary 15 - Posted by Court Tuttle
It's no secret that Google's Panda and Penguin updates caused a lot of panic.
Although I'm pretty turned off to information about these updates, I've been
really interested in the anchor text issues surrounding the Penguin update. If
sites that have over-optimized anchors lost traffic due to the update, it seems
to make sense that sites can move up with relatively few (or without any)
anchored links. I wanted to test that idea and decided that it was time for a
good, old fashioned case study.
10. Holy Grail of eCommerce Conversion Optimization - 91 Point Checklist and
InfographicJanuary 24 - Posted by CueBlocks.com
Invest in building filthy rich user experience, consistently and throughout
your store. That is what stores with deeper pockets (like ASOS, Zappos, and
JCPenney) do to achieve better conversion rate than your store. This article
will take you away from usual Search Engine Optimization stuff to where the real
money lies - Conversion Rate Optimization. What you do with the visitors you
bring to your website?
Top Moz Blog posts by number of comments
Some posts, whether due to truly inspired content or a touch of controversy
(sometimes a little of both), generate significantly more discussion in the
comments than others. Many of these have comment sections that dwarf the
original post! We expected our announcement of the shift from SEOmoz to Moz
would drum up some conversation, but we were interested to take a look at the
rest of this list.
1. Goodbye SEOmoz. Hello Moz!May 29 - Posted by randfish
For the last two years, the 130+ Mozzers across product, engineering,
marketing, and operations have been working to transform this company to the
next stage of our evolution. Today, that incredibly demanding, intense, but
ultimately rewarding process has reached its first goal. I'm excited to announce
that as of today, SEOmoz is formally transitioning our brand, our products, our
company name, and all of our efforts to Moz.
2. Post-Penguin Anchor Text Case StudyJanuary 15 - Posted by Court Tuttle
It's no secret that Google's Panda and Penguin updates caused a lot of panic.
Although I'm pretty turned off to information about these updates, I've been
really interested in the anchor text issues surrounding the Penguin update. If
sites that have over-optimized anchors lost traffic due to the update, it seems
to make sense that sites can move up with relatively few (or without any)
anchored links. I wanted to test that idea and decided that it was time for a
good, old fashioned case study.
3. The Ultimate Guide to Advanced Guest BloggingJanuary 21 - Posted by
Pratik.Dholakiya
With âcontent marketingâ being the indisputable SEO buzzword of
2012, we can expect 2013 to see an onslaught of marketers trying to build links
with guest posts. The growth in this market will cause some sites to lower their
guest posting standards, others to raise them, and still more to stop accepting
them altogether. We're going to help you combat this by sharing how we got posts
up on ProBlogger and Search Engine Journal, and by introducing you to our
strategy for success with our clients.
4. Why We Can't Just Be SEOs Anymore - Whiteboard FridayMay 2 - Posted by
randfish
There's a movement happening in our industry where many SEOs are changing
their titles and practices to "inbound marketing." Where did this shift
originate, and how is it shaping our industry at large? In today's Whiteboard
Friday, Rand shares his thoughts on why we can't just be SEOs anymore if we're
aiming for the bigger picture.
5. The 100 Best Free SEO Tools & Resources for Every Challenge -
InteractiveJuly 31 - Posted by Cyrus-Shepard
At Moz, we love using premium SEO Tools. Paid tools are essential when you
need advanced features, increased limits, historical features, or professional
support. For other tasks, a free tool does the trick. Here you'll find a
collection of the 100 best completely free tools, tools with both free and paid
options, and free trials.
6. Ultimate Guide to Google Penalty RemovalOctober 14 - Posted by
PinpointDesigns
A few months back, I wrote an article on Moz all about a penalty our web
agency received for unnatural links pointing to our website. At first, this was
a bit of a shock to the system, but since then, we've learned so much about
Google's webmaster guidelines and we've helped lots of companies get their
businesses back on track and remove manual penalties associated with their
websites.
7. From Zero to a Million: 20 Lessons for Starting an Internet Marketing
AgencySeptember 19 - Posted by NiftyMarketing
This post is a combination of stories and thoughts about what I have gone
through building Nifty Marketing. My hope is that a few of you who are out there
hustling will benefit from doing some of the things that I did, and most of the
things that I didn't.
8. When Keyword (not provided) is 100 Percent of Organic Referrals, What
Should Marketers Do? - Whiteboard TuesdaySeptember 24 - Posted by randfish
The rate at which Google is lumping keywords into "(not provided)" has
skyrocketed in the last month, leading to a huge drop in referral data and
speculation that 100% of keywords will soon be masked. In this special
Whiteboard Tuesday, Rand covers what marketers can do to make up for this
drastic change.
9. How to Rank: 25 Step SEO Master BlueprintMay 14 - Posted by Cyrus-Shepard
If youâre like most SEOs, you spend hours each week reading the latest
SEO tactics and search engine tidbits. We spend hours learning, but does 90% of
it change what we actually do - that is, the basic work of ranking a web page
for search? To lend a hand, let me introduce the 25 Step SEO Master Blueprint.
10. Why Google Analytics Tagging Matters - Whiteboard FridayMarch 15 - Posted
by RachaelGerson
In today's Whiteboard Friday, Rachael Gerson sheds some light on "dark social"
and explains why tagging in Google Analytics improves the accuracy of your
referrals. Take credit for the work that you're doing, and tag your links!
Top Moz Blog posts by number of linking root domains
It just wouldn't seem right to use unique pageviews, thumbs, and comments to
judge an SEO-focused blog without throwing in linking root domains as well.
Using data from Open Site Explorer, here are the 10 posts that garnered the most
attention from unique domains across the web.
1. Amazing Correlation Between Google +1s and Higher Search RankingsAugust 20
- Posted by Cyrus-Shepard
This year's Search Ranking Factors Study showed a very strong correlation
between Google +1s and higher rankings, and there's a compelling reason why.
Google+ was built for SEO, and is far better optimized for search than other
platforms.
2. 2013 Search Engine Ranking FactorsJuly 9 - Posted by Matt Peters
The results are in! Come check out Moz's 2013 Ranking Factors as Matt Peters
presents a preview of the results from the survey and correlation study.
3. When Keyword (not provided) is 100 Percent of Organic Referrals, What
Should Marketers Do? â Whiteboard TuesdaySeptember 24 - Posted by randfish
The rate at which Google is lumping keywords into "(not provided)" has
skyrocketed in the last month, leading to a huge drop in referral data and
speculation that 100% of keywords will soon be masked. In this special
Whiteboard Tuesday, Rand covers what marketers can do to make up for this
drastic change.
4. Goodbye SEOmoz. Hello Moz!May 29 - Posted by randfish
For the last two years, the 130+ Mozzers across product, engineering,
marketing, and operations have been working to transform this company to the
next stage of our evolution. Today, that incredibly demanding, intense, but
ultimately rewarding process has reached its first goal. I'm excited to announce
that as of today, SEOmoz is formally transitioning our brand, our products, our
company name, and all of our efforts to Moz.
5. The Web Developer's SEO Cheat Sheet 2.0August 29 - Posted by DannyDover
It is my honor and privilege today to introduce the brand new version of The
Web Developer's SEO Cheat Sheet. This free and downloadable cheat sheet covers
all of the important SEO code and best practices that are needed by online
marketers and developers.
6. A Visual Guide to Keyword Targeting and On-Page OptimizationAugust 6 -
Posted by randfish
As the "O" in SEO has broadened in scope, the most effective elements of
on-page optimization have changed. While there is arguably no "perfectly
optimized page," this update to a 2009 post provides a comprehensive guide to
steer you in the right direction.
7. How Website Speed Actually Impacts Search RankingAugust 1 - Posted by
Zoompf
Google has long stated website performance will impact search ranking, but
what exactly does this mean? In this article, Zoompf researches over 40
different speed metrics to determine the most impactful performance changes you
can make to your website to improve search ranking.
8. 10 Tools for Creating Infographics and VisualizationsFebruary 6 - Posted by
Miranda.Rensch
Communicating visually is one of the most effective ways to explain complex
concepts and relationships, both internally with your teammates and externally
with your clients. Our very own Product Manager, Miranda Rensch, offers a list
of tools you can use to create beautiful visualizations and let your visual
communication skills shine!
9. The SEO of Responsive Web DesignJanuary 28 - Posted by Kristina Kledzik
Will Critchlow announced back in November that Distilled's blog was updated
with a new responsive design, but it occurred to me recently that we never went
into the specifics of why responsive web design is so great. It's been a hot
topic in online marketing for the past few months, but is it really going to
become an industry standard? Short answer: yep.
10. How to Rank: 25 Step SEO Master BlueprintMay 14 - Posted by Cyrus-Shepard
If youâre like most SEOs, you spend hours each week reading the latest
SEO tactics and search engine tidbits. We spend hours learning, but does 90% of
it change what we actually do - that is, the basic work of ranking a web page
for search? To lend a hand, let me introduce the 25 Step SEO Master Blueprint.
Top comments by number of thumbs up
We're always impressed by the discussions we see in the comments below blog
posts. In addition to the great many insightful points that add to what the
authors say, one of our favorite parts is the support our community members show
for one another. Here are the most thumbed-up comments from 2013.
1. Stephan_Boehringer | September 24 When Keyword (not provided) is 100 Percent
of Organic Referrals, What Should Marketers Do? - Whiteboard Tuesday
2. gfiorelli1 | July 19 Heart to Heart About Link Building - Whiteboard Friday
3. MarkTraphagen | August 20 Amazing Correlation Between Google +1s and Higher
Search Rankings
4. jcolman | May 29 Goodbye SEOmoz. Hello Moz!
5. randfish | August 29 The Web Developer's SEO Cheat Sheet 2.0
6. Dr-Pete | April 15 The Difference Between Penguin and an Unnatural Links
Penalty (and some info on Panda too)
7. Bill Sebald | July 16 9 Experts and a Summary: What Makes an Ideal SEO
Employee?
8. KeriMorgret | February 7 Going Beyond Moz Metrics to Answer: "Why is this
Site Outranking Me?"
9. evolvingSEO | February 12 Stop Clicking Here! 7 Superior SEO Alternatives to
Generic Links
10. KeriMorgret | March 8 6 Ways to Use Fresh Links & Mentions to Improve Your
Marketing Efforts - Whiteboard Friday
Most active users by number of comments
While quality certainly trumps quantity in most cases, we're continuously
impressed by the ability of our community members to cover both bases. On
average, the folks on this list (which intentionally omits our own staff and
associates) have left a comment on every second or third post we've published,
and we couldn't appreciate their contributions more.
1. Charles_SEO
mozPoints: 516 | Rank: 161
2. Spook SEO
mozPoints: 259 | Rank: 350
3. Brahmadas
mozPoints: 341 | Rank: 248
4. Dubs
mozPoints: 946 | Rank: 85
5. steviephil
mozPoints: 1,030 | Rank: 77
6. paints-n-design
mozPoints: 224 | Rank: 435
7. danatanseo
mozPoints: 3,298 | Rank: 10
8. manishbhalla
mozPoints: 230 | Rank: 422
9. skifr
mozPoints: 234 | Rank: 407
10. Matt-Antonino
mozPoints: 1,681 | Rank: 36
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten
hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think
of it as your exclusive digest of stuff you don't have time to hunt down but
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