[Build Backlinks Online] 17 Tactics for More Twitter Followers (And Two New Followerwonk Features to Help!)

Build Backlinks Online has posted a new item, '17 Tactics for More Twitter
Followers (And Two New Followerwonk Features to Help!)'


Posted by petebray

Let's talk turkey! And by "turkey" I mean "followers." And by "talk" I mean
"get more!"


To start, put aside those quaint olden-times notions that seeking more
followers is unsavory. Heck, even Twitter promotes their tools as means to
quickly get more:




Of course, the early days of Twitter were very different than today. Back
then, there were all sorts of spammy ways to get followers. Perhaps it is the
hangover from those days that makes people queasy when thinking of "techniques"
to get followers.


Nowadays, though, Twitter has clamped down hard. Spammy techniques will get
you banished quickly. And most of those old grey-hat methods don't even work:
Twitter has radically limited how many people you can follow, as well as how
many you can follow each hour.


You might ask, why do I want more followers anyway? Twitter does little for
SEO (at least not directly). And followers are just chaff that don't listen to
me anyway (maybe so).


Well, I don't want to get into a whole sales pitch for social media generally,
but a few points stand out:


Twitter is a lightweight, frictionless, and serendipitous way to engage
customers. It doesn't require an email blast or the customer actively visiting
your site. Once they follow you, they'll encounter you on their timeline during
the normal course of their social experience. The little pings and pops you'll
have with them accrue tremendous value.
Your follower count is a good measure of your influence, and other people see
it as such. The more followers you have, the more you'll attract, and the more
you can use your influence to drive customers, conversations, and engagement.
The more you are followed, the more likely you will appear in the "Who to
follow" Twitter promotion on the left hand side of Twitter.com.


With those in mind, let's dive into the tactics. I also want to use this
tips-and-tricks excursion to highlight two awesome new Followerwonk features.

Tactic 1: Tweet when your followers are online

Followerwonk's analysis feature helps you do exactly this. You can quickly see
when your friends (people you follow) or your followers are online.




Our integration with Buffer really streamlines the process to queue tweets
when your followers are fully engaged.


A new chart we've added helps you even more:




Here, we highlight when my followers are most active (top chart) with when I'm
tweeting (bottom chart). (Sigh, as you can see, I do a terrible job of matching
my tweets to my followers.) Do this every week or so, and try to adjust your
tweeting so the two charts closely match.

Tactic 2: Initiate conversations

If you go to Followerwonk right now, you can search for key terms in your
industry or do a comparison of competitors' followers. Take a look at the
resulting users, then sort them by Social Authority. Find those that have the
highest @response rate and engage with them!




But you can take it one step further with our new filter feature:




Yep, now Pro users can quickly filter any list of users by their relationships
with those people. You'll be able to quickly find:


Those people who are following you but whom you're not following back
Those people whom you follow but who don't follow you back
Those with whom you have a reciprocal relationship (you follow each other)
Those with whom you have no relationship


This way, you can quickly search for any term in your industry and surface a
list of users with different types of relationships.


This is helpful when considering the type of engagement to initiate. If they
follow you (and you don't follow them), well, you can more personably address
them? No relationship? Then perhaps a responsible @reply to one of their
queries? In short, take advantage of the relationships you have right now. And
carefully build new conversations with those you don't.


After all, the more back-and-forth engagement you have with superstars (or
even semi-superstars) in your industry, the more you'll get others in the field
to follow you.

Tactic 3: Use content as incentive

Of course it's not always easy to get others' attention. But if you produce
good content, you can use that as a way to start conversations with experts on
Twitter.


In any blog post, for example, you can directly include significant users'
tweets (or quotes or blog elements). Reach out to each of them on Twitter.
Invite their comments, or solicit retweets. Did they respond or retweet? Great!
Include them again in another blog post in a few weeks and repeat.

Tactic 4: Continue the conversation

Don't just reply and let that end. Keep the conversation going as much as
possible, particularly with positive customers. Close with a question. And with
a positive response, reinforce that behavior with a retweet.


You want your Twitter handle in circulation as much as possible. The more
others are talking about you, the more likely their friends will take a peek at
what you're about. Here's a great example from @windows in an otherwise humdrum
tech support back-and-forth:




@petebray Thanks for the kudos, Peter! The ability to edit PDF's has been a
major hit. Have you already edited your first PDF?
â Office (@Office) August 23, 2013




And, you know what, it worked. Here's my response.




@Office yep, I sure have. Question: is there a way 2 turn off the status bar
at bottom of Outlook? It's such a vibrant blue it's distracting
â peter bray (@petebray) August 23, 2013




They succeeded in prompting me to continue the conversation, ricocheting their
name and message around my network.

Tactic 5: Have many more followers than friends

For many, a sure sign of a spam or an otherwise suspect account are those who
have a large number of followers and a large number of friends. It suggests the
person's followers are largely a result of following in anticipation of a
followback.


But it's more than that. Even if you have only 100 followers, if you only
follow 10, that ratio suggests you're more compelling than those with an equal
number. So, always keep an eye on your ratio. It has practical benefits, too:
You won't be able to follow over 2,000 people (not that you ever want to
approach that many) unless you have a very healthy ratio.

Tactic 6: Make your profile and recent tweets compelling

Look carefully at how you will appear to most people on Twitter. They may see
you @mentioned or RTed by others. And they may wonder who you are. So they'll
click on your name and see this little preview. (Note that on mobile the profile
they'll see is even more scant.)




Everyone who previews you will see your four most recent tweets. Remember,
@mention tweets (those where you are engaging with others) are of little value
except to those with whom you're engaging. As such, try not to exceed a string
of four @mention tweets in a row. You always want a non-@mention tweet with
unique, compelling content to serve as a follow-attractant to those previewing
your profile.


Note, too, the value of having a lot of relationships. The more you have, the
more likely you will have implicit "recommendations" when someone views your
profile.

Tactic 7: Every tweet has a larger audience than you think (so fill in the gaps)

Engaging with others is a vital part of Twitter (duh). But @mentions are
roadblocks to anyone viewing your profile (except the person at the other end of
the mention). For third party viewers, it can be like listening to one half of a
phone conversation. So, from time to time, provide strategic retweets of the
person you're engaging with as a means to provide narrative for third-parties.

Tactic 8: Track your churn

Did you know that in Followerwonk we track every person that unfollows you?
Yep, we do (Pro only).




Look carefully at who you're losing. Sort the list of unfollowers by influence
and follower count. Are you losing any big names? On what day? Go and look at
that day and see what you did that might have driven them away.

Tactic 9: Don't blindly follow back

Remember, you want a compelling follower to friend ratio. Your default should
be not to return follow, except for those whose content you're truly interested
in. These new followers are "in the bag" and there's no value, from a follower
growth perspective, in reciprocating.

Tactic 10: Prune, prune, prune

On a similar note, get rid of the dead weight that you're probably already
following right now.


Do an analysis of your account. Scroll down and find the list of "recencies of
tweets" of your followers and the people you're following. Ask yourself, "why am
I still following people who haven't tweeted in 2 years?" Unfollow them. What
about those tweeting in a language you don't speak? Unfollow. Or what about
those who themselves are following 1000s of people? Do you think they're really
reading your tweets? Consider them, too, as good unfollow candidates.




Go to the "Sort" page where you can view all your followers. Use the awesome
new filters to view those users you follow but who don't follow you back. Are
those one-directional relationships worth it? If not, unfollow them.

Tactic 11: Follow with a purpose

You want to be part of a bright constellation of like-minded people in your
industry, not part of a mishmash nebula. Why? Because Twitter's sidebar
recommendations for who to follow are very much based on groupings of
interconnected people. As such, your follows should be both strategic and
designed to elicit follow backs.




So, go to Followerwonk. Search for your industry. Compare your competitors,
and sort by influence. Don't follow those with only a handful of friends (and
who have many thousands of followers). Look for those with a relatively equal
number of friends and followers. This suggests they'll likely follow you back.


Also, look for those with high engagement rates. Check their tweets. Look
good? Follow them.

Tactic 12: Super-engage those super-important

Remember, most engagements with others are recorded on those users' Twitter
timelines, and those timelines (for many of us) are checked religiously.


So, for those folks with whom you really, really want a relationship, don't
just @mention them. Go the whole nine yards. Follow them, RT one of their
tweets, favorite one, and @mention them. It's exuberant engagement like this
that gets noticed, and stands a better chance of getting you on their radar. (Of
course, if you get no response, don't keep pestering.)

Tactic 13: Track your follow success

Just as you can track your unfollows in Followerwonk, you can also track
everyone you follow (and whether they follow you back). This is great stuff.


Follow a bunch of people. Two weeks later, look at those follows in
Followerwonk. How many now return follow?




What I suggest is setting up a series of experiments. One week, focus on
following people you find by comparing competitors. Another week, focus on
following people by analyzing a competitor's profile. Does one outperform the
other in terms of follow backs? (If so, repeat that one!)


(We'll have more tools in Followerwonk soon to help you better track
performance like this. Stay tuned.)

Tactic 14: Engage un-reciprocating friends in a timely fashion

So what to do about those you've followed who don't return follow? Consider a
targeted engagement. Take a careful look at their use of Twitter.




Note, in this new Followerwonk chart in our Analyze feature, how, for any
user, you can quickly assess when that user is tweeting.


Not only that, but we also highlight the types of tweets they're making at
certain hours. Perhaps during the early morning, for example, they're doing most
of their @mentions (a great time to reach them, then); while the afternoons are
dedicated to retweets.


You can use this data to help plan a campaign around especially important
Twitter users, but it's also very helpful for non-VIPs.

Tactic 15: Carefully purge

Look, it's a messy subject: the idea of following someone and then unfollowing
them later. And by no means do I propose that as your bread and butter.


But the simple fact is humans live on reciprocal relationships. I extend my
hand, you extend yoursâ or else I'm gonna retract mine!


As such, there's nothing wrong with prudent unfollowing of those who don't
reciprocate your follow. But give them time, and use Followerwonk to help
understand the full history of your relationship with them before you walk away.

Tactic 16: Tweet frequently, but not too frequently

Make a concerted effort to generate new, unique, and compelling content on a
daily basis. Don't just sit and respond, but actively create content. There are
plenty of great Chrome (and Firefox) extensions to help make tweeting a
less-intrusive part of your regular web browsing experience. Use them to make
generating content a natural part of your day. You're going to attract very few
followers without fresh, regular content.


On the other hand, don't go overboard. Space your tweets out, rather than
clustering them all within a few minutes. (Buffer can really help you do this:
we.) If you tweet more than a dozen or so times a day, you'll risk pushing
people away.

Tactic 17: Respond as fast as you can

Unless I'm sleeping, I typically will read and respond to any tweet coming my
way within minutes. (Try me out!) That's partly because all the various apps I
have instantly alert me. I get emailed with @mentions, desktop alerts on Windows
8, and iPhone alerts, too.


A fast response ensures that you're catching the other person when they've got
you on their mind. From there, it's more likely that you'll be able to continue
the conversation. As I discussed, you want your name in circulation in Twitter
as much as possible, because the more it is out there, the more others will
stumble across it.



In the past few weeks, I've looked closely at how some of our "power users"
utilize Followerwonk. Perhaps not surprisingly, they use the product to manage
their Twitter relationships.


They use our search and comparison features to find potentially enriching new
relationships, particularly with those likely to engage (or follow) back. And
they use our track, and other tools, to understand the life history of those
relationships: when they follow, when they can expect return follows, and what
to do when the relationships just don't work out.


I hope I've provided a useful summary of that research above. We're
particularly excited about the two new features that complement these
relationship strategies: a new chart detailing when (and what) users tweet, and
advanced filters for any list of users.


Stay tuned for more exciting things to come! (A hint: the ability to track
competitors' relationships!)


And don't forget to follow me on Twitter!

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