Even if your PPC ads are racking up lots of clicks, you could still be missing out on potential conversions if you're not following landing page best practices.
Getting your landing pages right is much trickier than optimizing your text ads, which are confined to a very limited amount of space. The possibilities on a landing page, on the other hand, are essentially limitless. Often you're starting from scratch and have no idea what to include on the page or where to include it. The open-ended nature of the landing page can be both a blessing and a curse – it provides you with more chances to persuade your visitors to take action, but getting the details right can be difficult, even for experienced marketers.
To complicate matters, strategies that work for some businesses may not work for others. This means that there is no one-size-fits-all approach to crafting compelling landing pages, and that you'll have to rely on hard data gleaned from A/B tests to see what works for your campaigns.
If you're worried that your landing pages aren't performing as well as they could be, you may be asking yourself questions such as:
- Are my landing page forms the right length?
- Do I have enough landing pages in my PPC campaigns?
- Are my landing pages optimized for mobile?
- Is the copy on my landing pages relevant to my visitors?
- Are my landing pages hurting my AdWords Quality Scores?
So, are you following landing page best practices? Take this quick quiz to find out. Even if you score highly, there is still likely room for improvement. Once you're done taking the quiz, try our Landing Page Grader to get a free report that will show you how well your AdWords landing pages are really performing. You'll see how your top five landing pages (by spend) compare to our benchmarks for conversion rate, keyword optimization, and more.
{C}
This post originated on the WordStream Blog. WordStream provides keyword tools for pay-per click (PPC) and search engine optimization (SEO) aiding in everything from keyword discovery to keyword grouping and organization.
No comments:
Post a Comment